Senior Manager - Marketing - Insurance

Product & Brand Marketing

- Lead the development of product marketing strategy and equip sales force with sales tools and product knowledge

- Drive implementation of brand strategy across various platforms

- Undertake category, consumer and distributor related research projects by administering employee/customer/distribution satisfaction surveys, collect feedback, analyze reports, present results and create value for the organization by leveraging the insights

- Assist in developing product marketing & positioning platforms, which help in generating focused and differentiated communication

- Understand product communication requirements and execute to agreed budgets and timelines

- Proactively look to scan the environment to input into the Product team on benefit related product propositions.

Digital marketing 

- Drive the core brand proposition & strategy in digital/online space

- Website enhancement

- Build digital capabilities through SEO, SEM, UI development and build a social media strategy

- Assess feasibility of new opportunities in the digital arena to attract new customers to the company website