Senior Manager - Marketing Insights - FMCG

- Building insights (consumer and media) at the area level

- Planning the strategy for driving penetration across markets by developing deep insights which translate into communication, media planning and activations

- Work with marketing team to enable brands by looking at key shifts in category viz a vis company brand and competition employing longitudinal data; work on developed comms and innovation pipeline

- Developed some fundamental insights around shoppers - across categories, across all brands and channels

- Set up expert tracking solution, Comms development.

Experience required - 12-14 yrs post MBA on client + consulting side in FMCG, Tech, Digital