Senior Manager - Marketing - Influencer Trade Loyalty & CRM Domain - Building Material Business

The Senior Manager, Marketing Loyalty and CRM position will oversee the Cos Reward program and all CRM activities with primary goals to drive incremental sales, increase share of wallet, and improve customer retention. This candidate will develop each program and related marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging analytics and customer insights. This role will work closely with cross-functional teams focused on Marketing, Merchandising, and Operations to drive overall growth.

The position will report to the Head of Marketing and will be closely aligned with critical functional business partners to develop and execute the go-to-market initiatives that will drive brand engagement and help influence the company's overall business KPIs.

Job Responsibilities :

- Develop and implement strategies and processes to deliver results for overall business objectives: customer acquisition and retention, program cost management, increased sales and customer engagement, and consumer insights/understanding

- Lead efforts across Marketing, Creative, Operations, E-Commerce, Merchandising, IT and partner with external vendors to support the Influencers, Loyalty and CRM programs and achieve the program's goals

- Partner with business stakeholders to create, design and drive the Influencer / Loyalty program strategy and roadmap

- Refine and recommend new program benefits and capabilities as needed including, but not limited to, core construct tests, soft benefits, and engagement components supported by external research, program analysis and modeling, and internal requirements

- Work with Marketing Operations to set the program vision, strategies, and prioritization of business capabilities

- Drive loyalty program enrollment and engagement via multichannel marketing activities

- Collaborate with vendor partners and cross-functional teams to build a strong CRM roadmap that promotes personalization that increases customer loyalty and share of wallet

- Build multichannel loyalty communications strategy in partnership with Marketing, Creative, Operations, E-Commerce, Merchandising, IT and third party vendors to drive program engagement

- Build appropriate KPIs and reporting packages for executive leadership, cross-functional, and Loyalty team use to measure and assess program and campaign performance

- Manage program performance and customer activity reporting including customer segmentation, program level impact (return on investment and profitability), customer demographics, and benefits usage recommending relevant adjustments to the program

Candidate Requirement :

- MBA - Full Time

Candidates From - Any Paints / Sanitary ware / Building Material / Lighting / Pipes & Fittings / Cement / Tyres / Adhesives can apply .

- From West Zone / South Zone only preferred .

- Team handling role .

- Immediate Closure .