Senior Manager - Marketing - Hair Care

Sr. Marketing Manager - Hair Care

Location - Mumbai

Lead the product launches and push growth of pillars products using market, consumer expertise and enhance consumer relationship.

- Implement new launches, maintain growth in pillar products and animate core catalogue

- Develop product and category excellence

- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences

- Make recommendations to business on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo etc)

- Adapt communication material ( imagery, digital, point of sale)

- Collect and analyze consumer, market insights and competition strategies

- Manage PPP budget and ensure sales forecast accuracy

Key deliverables:

- Delivering topline for the categories handled

- Creating and executing 360 marketing plans for the categories/brand

- Building the launch pipeline for 3 years

- Managing A & P for the categories

Candidate Profile:

- Candidate should be an MBA in Marketing (2 years Full Time) with 7-8 years' experience. Pass-out year should be 2008/2009.

- Minimum 3-4 years of Brand Management experience in an FMCG setup

In case you meet the above requirement, you may call Piyush Malik at 9820345980 (Mumbai number), on all days of the week between 10:00 am and 6:00 pm.