Senior Manager - Marketing - FMCG - IIM/ISB/FMS/MDI

Other Mandates :

- Identify challenges and opportunities at regional and other location Level

- Design plans to create impactful new cafe- launches - ensuring break even in timely manner

- Defining problem statements for struggling cafes and ensuring time-bound turnaround

- Create an experiential plan for Impactful customer engagements at cafe- level - events, sampling, other local store marketing efforts, Etc

- Manage and develop a team of regional marketing managers responsible for execution of POS collaterals, local store marketing efforts, offline events, tie-ups with regional influencers, etc.

- Analyze ROI on all customer market activities and outline key areas of opportunity with a continuous improvement mindset

Requirements :

- Top B School candidates are preferred.

- Experience from Sales to Marketing would make an ideal candidate.