Senior Manager - Marketing - FMCG

JOB TITLE : Senior Manager Marketing

DEPARTMENT: Marketing

LOCATION: Mumbai

- Role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development.

- Plan & deliver business objectives for the brand assigned

- Monthly & Annual BTL/ ATL input Planning & Monitoring

- Monitoring of the brand key parameters and off take trends to ensure better planning

- Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to

- achieve business targets & management goals.

- He should be Advertisement, media, research, activation

- Managing Digital campaigns/activations for the brand

- handling internal stake holders, supply chain, packaging, finance, legal, technical & customer

- complaint cell to ensure smooth functioning.

- Handling effective brand management.

- Lead and generate strong consumer insights for NPD and powerful communication of the brand.