Senior Manager - Marketing - FMCG

Designation: Sr. Marketing Manager

Job Description:

Key Accountabilities:

- To implement new product launches and strive to maintain growth on pillar products

- To execute the local adaptation of advertising creative material and media recommendation

- To propose and implement promotional, digital and PR plan for products

- To work closely with zone to adhere to all guidelines and prepare monthly updates

- To interact effectively with other departments (sales, logistics, education) and to support marketing objectives

- To handle budget for products and ensure sales forecast accuracy

- To support managers on Integrated Marketing Communication (IMC) plan creation and execution

Key Competencies:

- Luxury / Lifestyle brand marketing / Digital marketing experience is mandatory

- Sensitivity to M- tier

- In depth knowledge of products/category

- Research and market data analysis

- Knowledge of local retail dynamics and environment

- Knowledge of competitors, market trends and consumers

- Financial and Media Planning knowledge

- Ability to adapt advertising creative material

- Good in social, relationship building, communication and presentation skills

- Strong drive and dedication

Key Relationships:

- Internal Interactions - Commercial, Education, Zone, Finance, Merchandising and Supply Chain team

- External Interactions - Agencies (Digital and PR)

Experience: 4+ years

Industry: FMCG only

Education: MBA passout 2011 only

Gender: Male/Female

Education: Graduate + MBA

Working days: 5 days

Location: Lower Parel, Mumbai

M: 9167942023