Senior Manager - Marketing - FMCG

Company : Reputed FMCG Company which deals with Personal Care

About Company : Reputed FMCG Company which deals with the Personal care and a multi-brand, multi-product company with operations all over the nation.

Position : Sr Manager Marketing

Work Location - Mumbai

Business Planning

- Extension of SW Brand status

- Developing a support plan that will help achieve the objectives

- Accountable for successful and timely execution of agreed activities on the category

- Regular Reporting of business performance of the portfolio

Strategic Planning

- Assessment of opportunities in SW category

- Developing hypothesis on ways to tap those opportunities

- Assessing the validity of the hypothesis on developmental as well as consumer relevance front

- Executing the final agreed strategic plan for the category thru cross functional coordination and external vendor management.

Financial Dimensions

- Revenue

- Gross Margin

- ASP

Non-Financial Dimensions

- Brand Management

- Communication Development

- Media Strategy

- Market Research

- Sales & Distribution Planning

- New Product Development

Functional Skills Required

- Brand Planning

- Market Research

- New Product Development

- Communication Development

- Media Strategy & Planning

- Digital Marketing

Ravindra