Senior Manager - Marketing - FMCD/FMCG/Electronics

Sr. Marketing Manager

- Developing annual campaign theme & calendar for 360-degree marketing - TV, Print, Digital, BTL activations

- Creative briefs, establish timelines, direct agencies

- Creative/Design development and production for ATL, Digital media, Social media, Brand-stores, Exclusive Service Centres, New fixtures, VM elements, promotions and POSM.

- Responsible for developing and implementing creative marketing strategies along with collaterals that will make an impact, support the brand and drive sales and online/Offline traffic.

- With the help of market research manage periodic analysis of marketing efforts and campaigns.

- Preparation of the Quarterly PR plan & Media Activity calendar. Responsible for the PR support and BTL engagements with the Channel Partners.

- Manage Digital Media presence and campaigns with an effective mix of social media, digital websites and bloggers communities, content marketing, influencer and events.

- Successfully plan and execute the sponsor events, launch events and Dealer's/Bloggers meet.

- Developing & implementing brand guidelines and standard work processes to ensure consistency, eliminate errors and increase cross functional team collaboration and efficiency.

- Facilitate participation in the industry events, Expo, Speaker options for the top leadership

- Helping with the Branding activities for our accessories business.

- Play an active role in the acquisition and sustaining of the New brands

- Vendor finalizations for different projects Pan India and overlook daily progress.

Qualifications, Skills, Experience :

- Education Qualification: PG in Advertising (Marketing) And PR

- Experience required between 10-12 years from reputed consumer industries; CD, FMCG, Electronics etc.

- Should be a strategic thinker with an eye for execution detail.

- ATL experience and media planning and strategy.

- Ability to collaborate and coordinate across global, regional and local teams in both a service and execution capacity

- Highly developed communication and presentation skills across multiple geographies and cultures

- In both consumer and B2B marketing is required; majority in consumer segment