04/02 Ravi Wadhwa
Founder at Talentiser

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Senior Manager - Marketing - FinTech - XIMB/IMI/NMIMS/MICA/SP Jain (4-7 yrs)

Gurgaon/Gurugram Job Code: 661124

Smart, hungry, ownership-driven people looking to take responsibilities beyond their years of experience! This is an excellent opportunity for anyone interested in getting in early at a startup with tremendous potential and grow the business in-sync with organization's core values

Innovation, Leadership and Integrity of Action.

Key Responsibilities :

Brand Marketing and Public Relations :

- Developing our innovative brand - to ensure our staff, customers and digital profile across all stakeholders consistently reflect our values and proposition

- Work with the leaders on driving our PR activities- to raise further our profile with our key target audiences

- Strategize and implement creative ideas, surveys for upliftment of our brand

- Drive the reach & quality of corporate communication to create better awareness of performance, vision & strategies 

- Product Marketing (Business Segment & Partner Marketing along with Campaign Management)

- Understand & Segment the potential customer base for each segment and develop customized marketing opportunities

- Own Ideation & execution of Marketing strategies to increase awareness and optimize the buyer journey as it relates to specific business/channel/partner segments.

- This will include (but not limited to) segment specific campaigns, alliances, affiliates, events, visibility in various relevant forums etc.

- Work with Business Teams for the strategy around product messaging, positioning and marketing for new launches and/or new business acquisitions via relevant campaigns

- Plan Segment/Channel/Partner specific Annual Marketing & Communication Calendar incorporating various possible campaigns basis industry trends, events, seasonality in business and other relevant factors.

- Research & Analytics (to understand target segments and to penetrate with effective segments)

- Analyze the performance of Campaigns using historic benchmarks and test new innovative ideas to improve them-

- Research the sector, market trends, customer attitudes, competitors and bench marking best practices.

- Continue to develop and train in new technologies, social media and latest thinking at each segment/vertical level and at organization level.

- Automate relevant marketing initiatives/campaigns

- Promote relevant data-based tracking for every campaign/marketing initiative

Post-Acquisition Customer Engagement :

- Orchestrating internal and external communications through multiple channels and successfully achieving desired impact.

- Actively generating customer insights to ensure business decisions are taken in view of customer expectations.

- Driving customer relationships to retain customers and to create cross/up-selling opportunities, culling out new success stories.

Desired Skills and Experience :

- Should hold an MBA from premier institute (preferably from XIMB, IMI, NMIMS, MICA and SP Jain ) with 4-6 years of experience preferably from the FMCG/ payments/e-commerce/Financial Services industry

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