Senior Manager - Marketing - Digital Marketing Client

Hiring for leader in digital marketing client.

Main duties and responsibilities: (Individual contributor as well as team lead role)

1. To take control of the Marketing function by devising efficient and practical marketing strategies. To be involved with all aspects of marketing campaigns from creation to execution.

2. Take ownership of the development of the website and ensure its content is kept up to date.

3. Responsible for brand awareness and creating interest via networks such as email marketing, social media (LinkedIn, You tube etc.), search engine optimization and pay per click.

4. Undertake direct marketing from mailings, telesales to the web.

5. Develop value propositions and branding for new service offerings and be able to create and organize the production of all marketing material, presentations and case studies for existing and new services.

6. Help with the preparation for sales events, meetings and be able to present the brand's suite of services.

7. Support the telemarketing team with effective contact databases, call scripts and follow-up marketing material.

8. Develop partnerships to create new business opportunities.

9. Write, plan and implement PR campaigns using 3rd party agencies as necessary.

10. Monitor and measure the response and effectiveness of strategies and marketing campaigns.

PERSON SPECIFICATION ESSENTIAL

1. It is essential you have a strong track record of B2B direct marketing experience targeted at C- level.

2. Be able to demonstrate experience of conceiving, designing and implementing a marketing strategy geared towards maximizing sales.

3. Be able to demonstrate experience of on-line marketing.

4. Working knowledge of google analytics and ad words.

5. Strong copy writing skills.

6. An ability and willingness to develop an understanding of document management business solutions.

7. A self-starter with a - can-do- approach to work and able to react to changes in circumstances quickly.

8. Comfortable working in a small team, whilst using your own initiative and be able to take ownership or projects as appropriate.

9. Excellent organization and time management skills with the ability to priorities based on business goals.

10. Be able to demonstrate great attention to detail.

11. Strong communication skills both written and verbal.

12. Good IT skills and proficient in Microsoft applications

Swati
Resource Manager
Mind Valeur Solutions
+91 9560485303