Senior Manager - Marketing - Consumer Durables

Senior Manager - Marketing

Responsibilities:

- Initiate and implement campaigns, launches, innovations, or similar based on market analysis, competitor monitoring, and customer insight within assigned areas of responsibility.

- Drive segment, category, brand, product, or solution performance and leverage business potential through projects and processes in cooperation with other functions

- Ensure the necessary marketing vehicles (products, systems, and marketing material) are in place.

- Generate marketing deliverables (insight, business case, key selling arguments, and communication package)

- Drive the Category innovation strategy by identifying consumer insights and preparing

- Innovation concepts in cooperation with the Innovation Manager.

- Responsible for growing category and brand with support from the region, local sales, technical, supply chain, and customer network to achieve agreed financial results and market share.

- Develop and maintain local assortment and identify market needs closely coordinate with different functions to increase market shares and profitability.

- Coordinate and assist in devising the strategies, plan, budget, etc., in order to achieve the companys objectives and targets.

- Responsible for new product launches and implementations by working closely with local and regional marketing teams in order to drive the success of new innovations.

- Develop and implement proper pricing and product management strategies by analyzing market information and working closely with the Sales team in order to increase sales and market share in the responsible geographical area.