Senior Manager - Marketing Communications - Retail

External Interface:

- Brand Marketing

- Retailers

Minimum Qualification:

- MBA (Marketing) and/ or Post-graduation in Public Relations (Mass Communication, etc.)

Minimum Experience

- Around 8-10 years of industry experience in Senior Advertising & Communication

Special Skills/Attributes:

- Master's degree in marketing, advertising, or communications

- Successful track record in senior marketing roles and creating marketing campaigns

- Excellent leadership, communication, and decision-making skills

- Experience with ATL, BTL, Events, Strategic alliances, content marketing, and social media marketing

- Proven ability to plan and manage budgets

Overall Purpose/Objective:

- Collaborate with the brand team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing brands, internally and externally

- Oversee and grow the marketing department, consistently identifying campaign ideas and events revenue opportunities within our established Premises

- Identify short-term and long-term scheduling, budget, the development and management of an annual marketing budget, expenditure spending

- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team.

Key Responsibilities:

- Lead the development of our marketing plans working closely with brand teams, management, creative and content teams, and vendors, to create an effective and efficient marketing strategy focused on growing consumption & Footfalls

- Spearhead the strategic and tactical execution of marketing campaigns, including designs, implementation of campaigns, tracking, results reporting, analysis, and recommendations

- Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and footfall

- Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions

- Execute & Plan ATL, BTL & Ground events/ IP, and collateral as needed, and provide post-event reports and analysis