Senior Manager - Marketing & Communication

Exp: 5 - 10 Years

Responsibilities:

Develop and implement effective communication strategies that helps establish the organisation as the go-to place for the subject services

Social Media : 

- Create marketing and social media campaigns and strategies, including content ideation and implementation schedules

- Manage all social media properties of the organisation to ensure they are optimised and updated regularly

- Manage the organisation's Facebook groups

- Track social media trends, see what's working and what's not for the organisation and report the same to the leadership team

Email Marketing : 

- Create and send the organisation's weekly and monthly newsletters in a timely manner

- Create outreach plans for regular communication with the stakeholders

Website : 

- Maintain content on the organisation's website and blog

- Create an editorial calendar and implement the same with new and original content

- Ensure that different sections of the the organisation blog are updated regularly

- Write for the organisation's blog when required

Events & Conferences : 

- Project manage the organisation's regular events (webinars, workshops, conferences)

- Create and execute the event promotion strategy and play an active part in organizing the events

- Coordinate with graphic designers, video editors and PR agency (be POC for all external stakeholders)

- Plan and manage the design, content, and production of all marketing materials

- Liaison with the PR team to create informative and interesting press releases, press kits, and related marketing materials

- Work with different departments to generate new ideas and strategies

- Respond to communication-related issues in a timely manner

Essential Skills :

- 1-4 years experience in a similar role

- Outstanding written and verbal communication skills

- Understanding of Content Writing, Social Media, and Events

- Experience with working on Wordpress CMS, MailChimp, Zoho is a plus

- Experienced with Google AdWords + Analytics

- Proven experience creating targeted content is advantageous.

- Must be able to multitask and work well under pressure

- Excellent organizational and leadership abilities

- Start-up experience preferred