Senior Manager - Marketing - Chemical - IIM/MDI/ISB

The incumbent will be responsible for development and coordination of marketing strategy in the organization leading to market/business development, Product development and driving growth in a company through multi-pronged initiatives in the areas of marketing, Marketing communication & branding and Channel management.

Marketing:

- Formulate and implement Marketing strategies

- Collection of Market information & its analysis,

- Collection of Industrywide segmented data including segment-wise growth and analysis,

- New product identification and introduction based on the above

- Plan and implement Marketing seminars, customer meets and exhibitions,

- Business Development, Driving market intelligence program to monitor competitive activities and evolve countermeasures

- Formulate pricing policy based on internal policy and analysis of competitor pricing (Pricing intelligence)

- Implement the value proposition by defining

- unique selling points-, market positioning, target customer groups and distribution channels.

- Effectively market product and service portfolio to existing and potential customers.

Communication & Branding:

- Formulate Product promotion strategy

- Create Long-term strategic direction for product development

- Corporate brand-building initiatives

- Managing and enhancing current brand health parameters

Channel Management:

- Marketing mapping & opportunity analysis in communication with the sales teams,

- Channel Management,

- Use market research, dealer and customer surveys and other forms of feedback to anticipate and identify improvements aimed at enhancing the product and service portfolio.

- Development of vibrant and modern channel with Management of channel communications, channel conflicts, and channel MIS systems.

- Channel Relationship building initiatives

- Propagation of modern IT practices on order logging, delivery, and tracking for the channel, including new product development, new product launches, customer support & after-sales services

Computer Literacy: MS Office and Lotus Notes, exposure to ERP systems like SAP is desirable

Preferred Skills :

- Understanding of market dynamics in Asia Pacific countries particularly India

- Ability to network with internal as well as external stakeholders

- Sound collaboration skills with ability to influence others

- Drive to independently lead initiatives while collaborating with key stakeholders

- Sound managerial ability and business acumen

- Good Communication skills (Written and Oral) particularly English communication is mandatory.

- Willingness to travel based on requirements

Education:

BE (Ceramic/Metallurgical Engineering ) OR Btech and/or Masters of Business Administration preferably in Marketing from Tier 1 Colleges; Computer Literacy: MS Office and Lotus Notes, exposure to ERP systems like SAP is desirable