Senior Manager - Marketing/Branding - Real Estate

1) Implement strategy designed for brand communication mix, media selection and sales promotion and PR activities for
Real Estate

2) Devise & propose optimum Marketing and Advertising plan based on product segment and customer profile of the project. Finalise marketing and branding/social media agency.

3) Identify modes of advertising and allocate cost against each mode of advertising.

4) Perform cost benefit analysis after every marketing initiative conducted for the project.

5) Develop and Implement Marketing SOP's.

6) Focus on multiple marketing channels for generating qualified leads. i.e. trade show attendance, web site updates and other social media, newsletters, press releases, general correspondence, various promotional events.

7) Designing, production, issuance, and delivery of sales & marketing collaterals. Review all advertisements prior to release.

8) Build own marketing team and further Guide / Monitor marketing & telesales team to either achieve or over achieve individual & team targets. Review and track on ROI as per marketing spends