Senior Manager - Marketing - B2B SaaS - Mobile Application Testing Startup

The Opportunity looking to hire a Senior Marketing Manager to manage marketing functions

- In this role, you'll lead the plan to grow customer acquisition and enablement via SEO, content, demand and lead gen campaigns including paid ads

- Our ideal candidate has minimum 6 yrs of core experience in marketing & 4-5 years of experience in B2B SaaS marketing leading content marketing and demand generation.

You're the ideal fit if :

- You're a good communicator

- You have deep experience with marketing automation tools

- You're comfortable working with multiple departments

- You have demonstrated experience in leading SEO efforts, content marketing strategies and demand generation campaigns including paid ads either by yourself or with an agency

- You're great at building dashboards and distilling insights from data

- You have analyzed campaigns, industry trends, and the competitive landscape

Outside of your responsibilities :

- You're a confident and dynamic person, who can bring fun to the team (sense of humor is an added advantage)

- You're highly curious, proactive in asking questions, pose their opinions and suggestions in a respectful manner

- You value grave attention to detail and can spot edge cases easily

- You commit to timelines because you like to run things smoothly and avoid hiccups

Work Expectations :

Within 1 month :

- Evaluate the performance of our current marketing campaigns

- Build relationships with current vendors

Within 3 months :

- Understand our marketing goals and build a plan to meet them

- Figure out scalable demand gen channels and create a playbook to run them in a predictable, stable manner

- Experiment with new demand gen channels

- Own all campaigns and reporting

Within 6 months :

- Look at the big picture (brand, industry thought leadership, etc.) and align it with the company's long-term vision

- Drive internal teams on why marketing is important and collaborate with all teams for larger campaigns

- Create quarterly reports and plan for next quarter (growth goals, resources, budget)