Senior Manager - Marketing - B2B SaaS

Job Description:

- Having reached over 500 million devices, and processing over 10 billion conversations till date, Haptik is one of the world's largest Conversational AI companies. We have built a GPT-first platform that can enable any kind of conversational application, and are at the forefront of the paradigm shift of interaction from clicks to conversations. With a 200+ member strong team that includes some of the best minds in the industry, we're truly poised to lead the Conversational AI revolution. In 2019, we announced a major strategic partnership with Jio and are now a part of $65 billion internet conglomerate Reliance Jio Platforms.

- To know more about the Life-at-Haptik, do check out this :3.5 minutes video :Life at Haptik We're looking for an all-rounded, solid marketer to join our rockstar Marketing team. What will you do every day?

- We are seeking a talented and experienced Senior Marketing Manager, who will be responsible to develop and execute data-driven strategies to drive customer acquisition, generate qualified leads, and increase revenue. You will work closely with cross-functional teams to create and implement effective demand generation campaigns that align with our business goals. The ideal candidate should have a solid background in B2B SaaS marketing with a specific emphasis on demand generation, excellent leadership skills, and a passion for driving growth. Ok, you're sold, but what are we looking for in the perfect candidate?

- Develop and execute comprehensive demand generation strategies to promote Haptik's solutions, increase brand awareness, and drive qualied lead generation.

- Collaborate with cross-functional teams to develop and execute targeted lead generation campaigns, including email marketing, content marketing, paid advertising, and events, with a focus on driving conversion and revenue growth.

- Optimize Haptik's online presence, including the company website, landing pages, and digital advertising, to generate high-quality leads and engage with the target audience.

- Conduct market research and competitor analysis to identify trends and opportunities, and develop strategies to effectively position Haptik's solutions in the market.

- Monitor and analyze demand generation metrics, such as lead quality, conversion rates, and pipeline contribution, to measure the effectiveness of marketing campaigns and make data-driven decisions.

- Develop product messaging and position the product informed by user research, partner insights, and extensive product understanding What skills, expertise and experience are we looking for?

- Bachelor's/PG degree in Marketing, Business, or a related eld. Master's degree is a plus.

- Proven track record of at least 6 years in B2B SaaS marketing, with a specic focus on demand generation, lead generation, and revenue growth.

- Strong understanding of demand generation principles, strategies, and tactics, with hands-on experience in developing and executing integrated campaigns across multiple channels.

- Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve targets and deliver high-quality results.

- Solid analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Exceptional written and verbal communication skills, with the ability to effectively articulate complex ideas and concepts.

- Prociency in using marketing automation tools, CRM systems, and analytics platforms.

- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

- Knowledge of the B2B SaaS industry, market trends, and competitive landscape. Tell me more about Haptik

- On a roll: Announced a major strategic partnership in April 2019 with Jio in a $100 million deal.

- Great team: You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.

- Great culture: The freedom to think and innovate is something that denes the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.

- Huge market: Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.

- Emerging technology: We are moving to an AI-rst world, and Haptik is one of the largest AI-rst companies globally, based out of India.

- Great customers: Some of the most notable brands in the world - Oyo Rooms, Ola Cabs, Dream11, Whirlpool, Jio, Disney Hotstar, Zurich Insurance

- Impact: A fun and exciting start-up culture that empowers its people to make a huge impact. Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selessness.