Senior Manager - Marketing Analytics - Internet/Online

Summary of your job role

We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As part of the team, you'll be responsible for data science behind all user growth initiatives and help monitor and optimise program, channel and communication performance to drive strategic and tactical decision making. In essence, we're looking at putting in some serious data-driven brains behind our marketing muscle!

Your key responsibilities

- Develop an In-depth understanding of the customer journey and current trends to improve marketing initiatives.

- Develop predictive frameworks and analytical models based on the customer life cycle to drive user acquisition

- Develop strong hypothesis, conduct A/B analytics and deep into campaign performance data to identify opportunities

- Coordinate internally to share key learning with other teams and lead to accelerated User growth

- Drive inputs to budget and forecasting for online acquisition efforts

- Generate data-based insights that help to launch impactful and effective marketing and user acquisition programs

What to bring

- Post Graduate degree or equivalent, preferably in Business Administration/Statistics/Operational Research/Mathematics

- 10+ years of professional experience in Business Intelligence/Data Analytics/Modelling and preferably within a digital business.

- Demonstrated experience in data modeling, predictive analysis, and expertise in R, SQL, Python.

- Familiar with digital campaign management and reporting tools.Preferably has experience with appsflyer, localytics, appsalar and the like.

- Strong knowledge of digital media, current local trends in media consumption, marketing opportunities