Senior Manager - Marketing & Admissions - Education

- Technical Decent computer skills

- Solid Knowledge of Digital Media and Campaign Management across Social and traditional Channels.

Behavioural Customer Management, Excellent communication skills, Mature and seasoned to deal with senior industry leaders, Attention to details & passion for perfection.

- The Sr. Marketing Manager assists/develops the communication & marketing strategy, executes marketing campaigns across channels and develops and executes an engagement and nurturing plan for all prospects.

- The activities involved include - demand generation, lead generation, lead nurturing and lead conversion with overall support from events, branding and business development activities of the department as well as ISB's dedicated marketing and communication department.

Marketing & Communication :

- Planning, developing & Executing effective Marketing Communication for programmes that should result in high quality lead generation.

- Print, Events, Website, Newsletter/E-Books and Other Marketing Collateral.

Digital Channels : Email, Videos, Social Media, SEO/PPC etc

- Ensure communication is aligned with the Brand's Vision. Strategize & Lead the Marketing Communication on Digital Channels, most effective of all, for these two programs.

- Lead Engagement & Conversion (Nurturing and Counselling)

- Candidate is responsible for executing effective nurturing programs. She/he also guides and manages the programme associates and managers who handle Inbound & Outbound Call, manages CRM, communication with prospective applicants and online application

- The incumbent also engages with potential applicants to ensure they apply to the programs.

Process Management :

- Responsible of ensuring the Admission & Evaluation (interview & offer) process is adhered as per guidelines.

- She/he evaluates the applications submitted to shortlist applicants for interview.