Senior Manager - Marketing

- Establish, implement & measure the effectiveness of mobile app initiatives to drive adoption & engagement of a mobile app.

- Measure & report performance of marketing campaigns and assess the same against the targeted RoAS (Return on Advt. Sales)

- Manage & execute App campaigns for Moglix targeting increasing the active user base.

- Run Adword campaigns for shopping, search Ad, Youtube video campaign.

- Run facebook ad campaigns for facebook shopping, post boosting across Facebook, Instagram (ITv), Linkedin, Twitter.

- Provide recommendations, strategy and execution on where and how merchandise should be placed to maximize product interest, customer experience and conversion tosale.