Senior Manager - Market Research - Automotive

- Prepare research briefs in consultation with brand managers

- Recommend the appropriate agency partner for research projects based on relevant experience and cost efficiencies

- Understand research requirements & propose the optimum research methodology in consultation with the research agency

- Recommend action plans for the brand post completion of the research along with the brand manager

- Manage internal online and telephonic satisfaction surveys for loyalty programs, events, etc.

- Coordinate with the Corporate team to facilitate the annual CaPS study for all brands

- Participate in & guide consumer in-sighting activities within the brand team

- Conduct learning sessions on research within the brand team

- Manage relationships with external agency partners

Candidate must have :

- Should have completed MBA

- Experience in Automotive sector

- Worked with top market research agencies

- Strong experience in both Qualitative and Quantitative