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23/01 Subhankar
HR at Peoplefy Infosolution

Views:152 Applications:38 Rec. Actions:Recruiter Actions:4

Senior Manager - Market Intelligence (5-13 yrs)

Pune Job Code: 1210772

Looking for PG qualified candidates with 5+ years of experience in market research.

MISSION:

Capture/gather and analyze information relevant for the entity to help facilitate the pilotage commercial for accurate and confident decision-making in determining market opportunity, market penetration strategy and business performance

KEY EXPECTED RESULTS:

Business Intelligence:

- Propose, develop and adapt to the local context or segment the methods and the modelling for market quantification, business performance analysis and forecast.

- Develops, implements and uses tools for managing and analyzing financial portfolio.

- Recommends investments and investment timing to management.

- Evaluates financial risk, prepares financial forecasts, financing scenarios and other documents concerning capital management, and writes reports and recommendations

- Establishes and promotes the use of performance measures to evaluate business activities and improve their effectiveness.

- Based on market research and business analysis, synthesizes information from various business and financial indices to predict future value of company's securities.

- Designs and coordinates mission critical, multi-stakeholder research projects; integrates multiple analyses on industry dynamics and market conditions.

Data collection and Processing:

- Define market perimeter (tires, services, vehicles.) and identify relevant data for market quantification and forecast

- Set up data collection and manage insights extraction from gathered data

- Assess the need for tools development or maintenance; with potential lead on project development-to collect and automate data collection, storage and insights diffusion within the organization

- Interprets information to reach logical conclusions and/or identify significant trends or patterns.

- Probes with tact and diplomacy to get the facts, when others are reluctant to provide full, detailed information.

- Compile and organize information, data and insight analysis in the relevant templates, dashboards and supports to be communicated and displayed in the organization through the appropriate processes to the stakeholders , ex: Business Review, Demand Review, Diagnosis for PSQ, G2M and PSQ quantification, Market Share Fast Track,.

Market Research:

- Designs and coordinates market and consumer research studies, (e.g., identifies appropriate research methodologies, sampling plans, develops measurement instruments, addresses reliability and validity issues).

- Interprets information, identifying significant trends or patterns across a variety of information sources.

- Verifies accuracy of data and analysis results.

- Interprets key findings from analysis to make recommendations, plan next steps and support business requirements.

- Identifies, evaluates and sources external resources (e.g. marketing professionals, statisticians, pollsters, etc.).

Insight Management:

- Generates new insights that capture the needs and experiences of consumers/shoppers in order to identify opportunities for the organization's products.

- Executes marketing plans that are aligned with consumer/shopper insights.

- Synthesizes insights and market data from a variety of sources to identify and anticipate consumer/shopper behavior.

- Uses insights to verify that programs and initiatives address consumer/shopper needs.

- Creates reports and summaries of data for product development, advertising managers, and other company leaders.

Marketing Metrics:

- Analyzes measurement data to inform the evaluation of the marketing strategy.

- Interprets outputs from organizational control systems to inform the monitoring of the marketing strategy.

- Participates in the review of marketing activities using established measurement criteria.

- Develops metrics and Key Performance Indicators to assist in the evaluation of marketing activities and performance assessment on all G2M dimensions: products, channels, experience.(ex: 6-month rolling market share on a specific segment.)

Marketing Planning:

- Benchmarks marketing and sales performance with other organizations seen as best in class.

- Identifies trends in market and consumer research and seeks possible causes and rationales regarding opportunities and problems

- Collaborates with brand and market research teams to develop business analytics that inform investment decisions and measure impact of marketing tactics.

- Monitors performance measurements to ensure brand is tracking against goals, and recommends and implements corrective actions

Explain and justify market evolution, performance and forecasts against the strategy and objectives by connecting with other data evolutions, observations and insights.

- Briefs internal/external resource groups to design marketing planning process

Industry Knowledge:

- Uses knowledge of competition and industry trends to identify the features which differentiate own organization from the competition. Identifies various types of indirect and direct competition for a given customer.

- Develop Industry knowledge and business Intelligence skills and competencies by attending trade shows, seminars and conferences.

- Demonstrates advanced knowledge of competitors so that it would be possible to sell competitor's products as easily as own organization's.

Women-friendly workplace:

Maternity and Paternity Benefits

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