Senior Manager - Market Communications - EdTech

Key Responsibilities:

1. Marketing Communication:

- Responsible for complete Marketing Communication function- app, web, digital ads, videos etc

- Trigger based communication to stimulate action, & Planned communication as per segments & profile

- Graphic - Communication for Own, Earned & Paid media - Web, app, mails, ads - google| FB Video - YouTube Ads, Fb Ads, Tiktok Ads, Testimonials, success stories, product launches

- Copy/content - Blogs, emails, SEO, SMS, Brochure, Push notifications, articles etc.

2. Graphic Design:

- Supervise a team and oversee the creation of designs, concepts and layouts.

- Supervising and executing activities including creation of computer graphics, web page graphics, logos, illustrations, advertisements, brochures and many other forms of visual communication

- Complete the project work within the timeline and estimated budget

- People Management: Lead, train and mentor a team of Design and Marketing Communication professionals.

- Lead relationship with external brand and creative agency partners.

Required Skills -

- Master's in Business Administration or a specialization in branding & communication, with 6-8 years of experience in brand and digital management.

- Experience in managing communication teams with proven track record of working across multiple streams and delivering projects under tough timelines

- Ability to set and measure quantitative targets for himself/herself and the team across the marketing channel

- Creativity, ability to think beyond what competitors and other ed- tech players are doing to introduce a competitive edge for Gradeup

- Excellent Communication skills - able to take complex information and effectively communicate both in verbal as well as visual formats

- Obsession over quality of work

- Strong problem-solving abilities

Must Have:

- Start-up experience

- Strong in operations

- Team Management experience required