Senior Manager - Marcom - eCommerce - IIM/MDI/ISB/FMS/TISS

Apply only if you passed out from Tier-1 College Only.

We are looking for a Lead - Marcom for one of our eCommerce client,

Work Location : Bangalore

Build a strong brand with great consumer connect by managing brand communication across all channels, PR, Events and Consumer Activation.

KRA's :

- Design strategies for increasing the brand salience in the most efficient and effective manner

- Plan and implement the marketing communication mix across all channels

- Use consumer insights in terms of media consumption and shopping behaviour

- Translate them into an achievable roadmap/action plan

- Work closely with external agencies for developing and executing all forms of brand communication

- Oversee all operations of marketing communication activities with an emphasis on process seam lessness, quality, consistency

- Spearhead 360 degree offline & online campaigns for brand building through an optimal mix of ATL, BTL & Digital tactics of paid, owned and earned media

- Conceptualize and deploy impact full consumer activation campaigns using offline and digital

- Responsible for delivering target ROI of all offline brand-building campaigns

- Work closely with PR agencies to maximize visibility and generate Buzz

Skills :

- Strong analytical and problem-solving skills. We require an out of the box thinker with a high innovation quotient. The person should be comfortable working with large amounts of data and have the ability and skills to draw meaningful conclusions.

- Ability to measure performance via consumer analytics and improve results by solving for root cause

- Strong critical thinking skill

- Very good project management skills

- Good team player and the ability to work with a wide cross-section of people

- Impeccable attention to detail, passion for processes and systems

Experience :

- 3 - 6 Years of Exp. in MARCOM

Prior experience in handling ATL marketing / Innovation for a brand ideally in FMCG/Telecom. Hands on experience in overseeing large scale BTL programs would be an added advantage.