Senior Manager/Manager - SEO - Digital Assets - BFSI

Senior Manager/ Manager SEO - Digital Assets

Function / Department Marketing

Purpose of the Job:

- To come up with SEO strategies in an effort to improve website traffic and organic leads.

- Strong knowledge of web analytics to help improve performance and tracking

- Work closely with technology and business to support the development of new forms / processes / journeys as per defined goals

Key Performance Indicators

Business Growth:

- Website traffic monetization through improvement in organic traffic and leads.

Customer Focus :

- New features building in digital assets to support customer needs.

- Decipher & implement conversion rate optimization using learnings to enhance customer experience.

Stakeholder Management :

- Managing internal and external stakeholders to make sure changes are efficiently with quick TAT on websites/app.

Self-deliverables:-The most important tasks performed on an individual basis without involving subordinates are

Task to be performed :

- Assist in growing all digital channels organically across web & app

- Work with the development teams to ensure best practices in SEO are properly implemented

- Translate business needs accurately & oversee new digital projects on various FICCL properties

- Deep dive into various analytics tools to drive new initiatives & strategy impacting digital business

- Develop a deep understanding of Fullerton India's customers, products, and the buyer's journey

- Create insightful reports/decks to share with management

- Assist in growing all digital channels organically across web & app

Product Knowledge: Experience in performing SEO and Web Analytics activities for BFSI products like personal loans

Expertise required/ Domain Knowledge:

- Experience in performance marketing - especially in SEO & Google Analytics Proficient with advanced Excel & PowerPoint

- Hands-on experience with SEO and Web Analytics is a must

- Background with technical SEO or IT experience is preferable

- Knowledge of marketing automation tools such as Marketo, Salesforce etc.

- Experience with GTM, Google Optimize is preferable

- Detailed oriented with good written & verbal communication

Any specific specialization/education: BE/B.Tech ((IT/CSE/ECE) or M.Sc (IT/Computer Science)

Work Experience: 6-8 years in an SEO / Web Analytics role in the BFSI industry with demonstrated capabilities in handling digital products