Senior Manager/Manager - Performance Marketing/Digital Marketing - BFS

Senior Manager/ Manager Performance Marketing ( Digital Marketing)

Brief About The Role(s) :

- The role will be part of the Digital Marketing team - which is responsible for the B2C business.

- The role requires taking complete ownership of the assigned performance marketing "KRAs".

- This is an exciting and fast paced role within the organization with significant prospects for growth.

Job Title - Sr. Manager / Manager - Performance Marketing

Responsibilities :

- Build and execute digital media acquisition plans every month working with all stakeholder teams.

- Create a strategic framework to set and evaluate goals for every campaign

- Own the quality of customers and CAC.

- Own app install campaigns, CPI, uninstall rates etc.

- Strong understanding of Facebook, Google Search and UAC and MMPs such as Adjust/Appsflyer

- Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC

- Strong knowledge of managing funnel events and customer journeys to deliver high ROI

- Own performance marketing channels. Improve RPCs, CPVs, CAC etc.

- Identify new channels for app installs, performance marketing and digital marketing.

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments