Senior Manager/Manager - Digital Marketing & Partner Program - Electronic/Consumer Products Firm

Manage the regional digital marketing activities and retail partner programs with focus on coop marketing activities.

This will involve the following:

Regional Digital Marketing:

Digital Proximity Marketing & Activations

1). Digital engagement activities to drive leads, footfall and sell out at stores.

2). Local store level digital marketing: Identify focus markets to drive footfall and counter share with product level and common digital activations.

3). Drive new store launch digital activities: Launch announcement through digital media to drive footfalls for leads and conversions.

Lead management & digital enablement:

1). OOTM and SConnect 2.0: Offer of the month(OOTM) microsite: Enhance the SEC and partner wise microsite for lead management and conversions.

2). Social media: Digital store front management, lead generation, Facebook live engagement

Partner Programs :

1). Partner coop marketing: Co-branded ATL & BTL activities with focus on key retail partners

2). Drive digital coop marketing initiatives apart from offline media of print and radio.

3). Identify key retail partners basis market and counter share objectives and drive customised marketing programs with partners to drive sell out opportunities.

4). Annual and quarterly planning and budgeting, new initiatives to drive omni-channel presence and experience, agile and innovative solutions to drive the programs' performance and stakeholder management are an integral part of the profile/role.

KEY RESULT AREAS :

1. Sales (sell out) growth with focus on premium product contribution

2. Digital marketing leads vs conversions: target the right consumers for effective conversions

3. Planning and ensuring activities are within budgets

QUALIFICATION/ EXPERIENCE :

- MBA from a reputed B-School with 7+ years of experience in digital and retail marketing preferably in Consumer Electronic/ Consumer Products organizations.

PREFERRED INDUSTRY :

Consumer Electronics, Consumer products: Mobile, FMCG, Automobile and Retail