Senior Manager/Manager - Digital Marketing - EduTech

Role : Senior Manager / Manager - Digital Marketing ( Edutech Organisation)

Location : Ahmedabad

Roles / Responsibilities :

- Responsible for overseeing the day-to-day operation & management including workflow, resource allocation and ongoing learning and development.

- Frequent co-ordination with stakeholders to keep them up to date and show them progress in SEO, SEM, SMM, ASO and automation.

- Optimizing campaigns & budget on Google adwords, Facebook adwords & other paid advertising platforms.

- Managing the digital process from conception through to design and development.

- Provide recommendations and execute strategies for content development in coordination with SEO goals.

- Administer search engine programs (On-page) for purposes of diagnostic reporting on client projects.

- Help to support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with organization's goals.

- Communication to team and management on project development, timelines, and results.

- Work closely with the developers & HTML team members and keeping track of progress and ensuring that deadlines are met.

Educational Qualifications / Work Experience:

- PG / Graduate with in 7+ Years of Experience in Digital Marketing with Good Experience in Search Engine Optimization , SEM (Search Engine Marketing), Social Media Marketing .

- CSS, HTML and Database knowledge

- Data Analysis

- Brand Value Optimization

- Competitor Analysis

- Conversion rate optimization