Senior Manager/Manager - Customer Analytics - NBFC

We have a job opportunity with Leading Non Banking Financial company located in Mumbai.

Designation: Sr.Manager/Manager

Role: Customer Analytics

Preference- candidate from Financial industry having experience in customer analytics: up sell / cross sell on asset side, campaign analytics, retention strategies, Understanding of customer acquisition / digital fintech channel ecosystem would also be beneficial

Job Responsibilities:

Business:

- Devise scorecard and model driven strategies across all products.

- Develop expertise to implement scorecards in scoring engines.

- Devise strategies to improve marketing efficiency targeted at new customer acquisition and cross sell

- Devise pre-approved marketing campaigns to increase disbursals

- Track all scorecards- performances and highlight to management in case of any breaches/actions required.

- Reporting any adverse trends in portfolio performance.

- Develop strategies to define customer profile and enhance customer profitability

Process / Quality Improvement

- Continuously work with business, policy and technology teams to improve strategies, identify and plug leakages and drive automated decision making.

- Work with team leads to identify Analytics opportunities in aiding decisions across business

Required:

- Experienced in Analytics in Banks / NBFCs

- Experience of working in asset business in a bank / FI

- Proficiency in at least one statistical and other tools/languages - R/Python/SAS

- Familiarity with relational databases and intermediate level knowledge of SQL

Project experience in at least one of the following:

- Logistic regression models

- Classification models

- Cluster Analysis

- Neural Network

- Non-parametric models

Strong communication skills - verbal & written