Senior Manager - Loyalty Program - BFSI/Retail

- Develop and project manage the loyalty programme.

- Oversee the design of the loyalty programme and all related features

- Develop and implement the loyalty strategy to improve acquisition and retention of customers

- Drive growth and development of the Loyalty Card discount scheme to deliver positive change to membership volumes, purchase behavior and attrition

- Define, implement and manage all marketing communications with Card members via email and direct mail

- Manage the existing Loyalty Card helpdesk team and all operational functions of the scheme including budget management, customer services queries, management of stock items and development of customer facing materials

- Ensure the smooth transition of the Loyalty Card scheme into the broader loyalty plans (eg Group Loyalty)

- Work with other internal departments to ensure all loyalty features are executed in all stores

- Provide ongoing competitor and high street awareness of loyalty developments