Senior Manager/Lead - Social Media - Mobile Handset - IIT/NIT/BITS

Brief for Social Media Lead- Mobile Handset Company

Responsibilities :

- Follow Company's user voice & tone, manage and develop our social accounts into a similarly friendly conversational personality globally as what Company has accomplished in south East Asia location

- Create social media content that resonates with our audience in accordance to trends, local culture and audience preferences

- Collaborate and work closely with company's Global Social Media team on ideas and executions

- Manage and mentor the company's India Social Media team on a daily basis and responsible for their growth

- Create and manage existing and new social media accounts for a line of company's product (Facebook, Twitter for products in India) and ensuring that engagement is met. Company's philosophy on social is to make friends with our fans.

- Own and be accountable for all social media engagement metrics for the product line. Content and engagement go hand-in-hand.

- Willing to travel for events and work over the weekend will be an added advantage

Qualifications :

- Capable of writing and converse in English fluently

- Bachelor degree in top-tier university in a Creative or Communications related field

- At least FIVE years of experience working in social media, with hands- on management of social media accounts.

- Demonstrate experience building social media audiences, including handson development of creative materials and copy

- Experience with social media analytics and optimization techniques, having directly managed end-to-end execution of social media campaigns.

- Creative writing skills.

- Strong sense of design and aesthetics

- Entrepreneurial spirit, not a "corporate person" and very outgoing, likeable, presentable, humble and naturally capable of easily interacting with others

- Able to multitask and willing to work long hours to ensure deadlines are met

- Hands-on attitude

- Quirky personality