Senior Manager - Key Account Management/Sales - DTH

MBA batch : 2009-10 if Tier 1 else 2007-08 if Tier 2 batch

Incumbent required from only modern trade.

CONTEXT

- A role that is responsible for managing revenue and relationship for key sales activities with a single DTH partner. Manage the Key customer effectively, ensuring effective realization of revenues & growth of revenue and monetization opportunities. Conceptualize co-branded activities to drive subscriber and revenue growth

KEY RESPONSIBILITIES

Revenue and Monetization- External and Internal

- Responsible for coordinating with key accounts of DTH customers and relationships with key accounts

- Responsible for supporting revenue targets from DTH customers

- Analyze platform financials, sub growth trends, packaging trends and create scenarios and pitch presentations for deal renewal with platforms

- Constantly monitor Revenue against plans and targets, plan and suggest action wherever required to meet revenue shortfall

- Sanity check on subscriber reports, identify discrepancies and deviations if any and correct the same

Packaging - Compliance and Tracking

- Monitor SIPL channel placement of the DTH players to be in line with the agreements

- Regular Tracking of Channel Placements, Packaging and its implication on the DTH industry

- Highlight deviations if any and coordinate with the DTH Customer to rectify deviations or make suitable compensation in lieu of the deviations

- Monitoring market trends on a regular basis

Reach Maximization -

- Working with channel marketing teams to ensure reach maximization for our channels

- Help create promotions and specific products to meet the marketing needs of the channels on the DTH platforms

- Metrics to evaluate and improve the effectiveness of such products & services

QUALIFICATION - MBA/ PGDM from Tier I institute

KNOWLEDGE AND SKILLS

- 8 - 10 Years of experience with 6 years+ in handling large key accounts sales and relationship management

- Deep understanding of the target customer base, consumption trends and research in various geographies

- Excellent understanding of brand communication development and strong project management skills

- Excellent networking and collaboration skills with internal as well as external stakeholders

- Strong know-how in planning long range plans and deliver results

- Excellent analytical skills and hands-on in generating reports

- Well versed in gathering and analysing consumer insights

PERSONAL ATTRIBUTES

- Excellent written and spoken communication skills

- Ability to think big and out of box solutions for long term impacts

- Agility to thrive in a high-flux environment

- Ability to manage multiple scenarios and adhere to tight deadlines

- Ability to plan and execute high impact programs/initiatives.

- Strong team player and leader in driving cross-functional teams towards the common objectives.