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Manager - Resourcing at Gateway Solutions
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Senior Manager - International Business Marketing (10-15 yrs)
Role: Senior Manager - Marketing (International)
Reports to: Head Group Marketing
Role Objective:
- Building a stronger brand presence to help drive growth, enhance brand image, and create an impact in the focus markets through impactful, targeted lead generation campaigns and other marketing activities.
- The role is responsible for businesses aligned to consumables vertical & New Emerging Businesses and is focused on B2B/B2C marketing activities
- Responsible for end to end marketing support for the business, right from strategy creation, execution of marketing campaigns, Lead generation activities, delivery and execution of marketing activities and finally the tracking and measurement of impact.
Key Result Areas:
- Brand credibility & Brand strength
- Customer awareness of products and services
- Marketing Budget - Planned vs Actual
- Return on investment (ROI) of brand
- Return on marketing investment (ROMI)
- Revenue generation capabilities of brand
- Strategy Implementation
- Incubation of New Products (timelines, rate of growth, channel mobilization etc)
Competencies:
- Exposure to marketing in multiple geographies ( specially USA)
- Product Management and Brand Delivery experience
- Exposure to branding and marketing strategy formulation
- Exposure to taking new products to market
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