Senior Manager/Head - Marketing - Retail

Role Overview :

- Developing and conceptualizing the overall brand positioning and strategy for the mall.

- Creating Marketing plan / calendar to attract continuous customers via events and promotions.

- Conceptualizing and executing 360 degree marketing campaigns to meet brand's objective across platforms - Digital, Print, Radio, and Events. Directed ATL/BTL activities to deliver brand message across offline and online channels

- Leading the digital marketing and social media communication. Managing and partnering with various marketing agencies for day to day activities eg. Creative, Content and Digital.

- Liaising with media and creative agencies for planning and executing brand campaigns - collaterals, editorial content and media

- Developing alliances with Vendors

- Planning internal communication strategy by defining and implementing an internal communication agenda in line with the company's vision and priorities.

- Creating PR opportunities by building various engagement platforms with the media & key spokespersons of BFSI segment.