Planning: - Category planning (Targets, budgets, forecasts, capacity requirement, inventory etc.) - Drive achievement of plans and review progress through Category reviews (Sales, Marketing and Product) Consumer Marketing: - Design effective and innovative integrated marketing campaigns across mediums (TV, Digital, Mobile, Print and Radio) working with Corporate Marketing team - Brand positioning: Work with media team to explore innovative and cost-effective communication platforms (including digital) to plan effective media strategy; coordinate with an external agency as required User Activation: - Monitor and execute on-ground activation as part of marketing campaigns - Customer centricity: Design and implementation of user-applicator/influencer engagement programs (e.g. FCC) - Monitor and generate a database of applicators/users essential to the product category Product Management &amp; Pricing: - Consult with product head to devise product specifications such as design, color, and packaging and resolve any issues - Ensure resolution of customer/user issues through technical services - Keep up-to-date with trends in domestic and international and key forums for building innovation funnel - develop, execute and monitor business plans for new product development within the category - Design and oversee periodic internal product training of field marketing and sales teams - Develop a pricing strategy for brands within the category (to be updated regularly - Margin management Insighting: - Monitor competition on various aspects such as new offering, pricing, consumer offers, ATL &amp; BTL activities; course-correct strategy as required to win against competition - Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight mining to develop consumer segment-specific initiatives; insights to be collected across stakeholders Key Specification - MBA/PGDM from a B school with 8-12 yrs of Sales &amp; Marketing experience Required Skills: - Analytical, Multitasking, good in communication - The strategic thought process, strong ability to execute strategies on the ground - Ability to convey complex ideas effectively and efficiently - Strong understanding and demonstrated aptitude in marketing management principles. - Attention to detail - Excellent interpersonal skills to engage effectively with field teams and internal teams.

Mumbai

Senior Manager/Head - Marketing - Consumer Durable  

Senior Manager/Head - Marketing - Consumer Durable   ,Job Description for Senior Manager/Head - Marketing - Consumer Durable   in Ace Consultants in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Senior Manager/Head - Marketing - Consumer Durable   in Ace Consultants in  Mumbai for (8-12) years of experience. Apply Now!