Senior Manager Growth Marketing - Gurgaon Responsibilities : - Own entire lifecycle of all marketing campaigns, including overall strategy and design, day-to-day management, execution, analysis, and ongoing optimization - Manage and improve performance in organic and paid search, including design and implementation of SEO and SEM optimization tactics - Plays a major analytical role in tracking and monitoring program performance against the business's overall goals and objectives. - You will also be responsible for weekly/monthly/annual policy and quote forecasts for all of the business's products, and evaluate scenarios for ROI performance. - Collaborates with senior leadership in order to define strategic objectives, marketing budgets, and success metrics. - Experience in a Performance Marketing mandate of a known consumer brand is a must. - Perform A/B testing of key marketing materials and strategies in order to drive ongoing campaign optimization - Should know how to scale a brand and should have managed large budgets and indirect capacity. - Responsible for day-to-day performance marketing on Google and Manage web analytics and tag manager - Implementation and analysis, - Should be able to create and optimize campaigns for Google Ads, Quora Ads, Adroll, and Perfect Audience. - Analyze the traffic and achieve the goals set (Lead and conversion-based campaigns) Form Leads, Audience Targeting, and Conversion Optimization for Google Ads. - Manage Text, Display, Video ads for all the platforms. - Able to Re-market ads for Website visitors, Custom affinity, Intent, and Lookalike Audiences. - Establish processes for monitoring, measurement, and optimization of performance - marketing metrics that correlate to business research competition, investigate and set benchmarks, and deliver on strategies for improvement while maintaining the market leadership position. Qualifications, Skills and Competencies : - UG/PG in marketing or a related field - Experience in setting up and optimizing Google AdWords campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)Working knowledge of ad serving tools - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing.

Mumbai

Senior Manager - Growth Marketing - Internet/Online 

Senior Manager - Growth Marketing - Internet/Online  ,Job Description for Senior Manager - Growth Marketing - Internet/Online  in Grassik Consultants Pvt. Ltd. in  Mumbai for (4-10) years of experience. Apply Now!

Job Description for Senior Manager - Growth Marketing - Internet/Online  in Grassik Consultants Pvt. Ltd. in  Mumbai for (4-10) years of experience. Apply Now!