Senior Manager - Growth & Initiatives - eCommerce - IIM/MDI/ISB/FMS

Senior Manager- Growth & Initiatives

Job Description :

Hiring for Senior Manager - Growth & initiatives for leading Ecommerce firm.

- You will be playing a critical role of understanding business plans and tying it with consumer objectives.

- Thorough understanding of consumer strategy, offer construct designing, on-site merchandising, marketing channel play is needed.

Strategy and planning :

- Be the owner of consumer journey funnel

- Know the customer : Deeply understand customer behavior, develop new customer insights

- Know the market and trend forecasts : Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on selection, gaps, size, internal capabilities, etc. Optimise for monthly content and trend planning.

- Lead all horizontal initiatives with product teams

- Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required

- Identify product differentiation based on consumer needs and journey funnel

- Monitoring BU health - WoW on L0 & L1 metrics & taking necessary actions with POCs

- Working on structural growth initiatives (eg: How to increase purchase, drive acquisition & retention etc)

- Understanding the Whys behind the sales of different brands and price segments

Own key marketing channels & metrics :

- Front end all marketing requirements with marketing, merchandising and PR partner teams for increasing awareness of the business

- Driving GTM strategies for new product launches. Ability to drive adoption & scale up businesses via marketing

- Work extensively with category retail teams, merchandising, central marketing, technology functions to gain fair share of marketing real estates.

Scale Platform Experience :

- Identify all opportunities basis market understanding and consumer research to enhance the app with features that drive engagement and loyalty with Flipkart

- Product OKRs and Charter - Collation of use cases, pushing big asks through & product sync-ups

Requirements :

- Strong analytical bent of mind. Comfortable with numbers

- Proactive and ready to keep experimenting to ascertain what works and what doesn't

- Be consumer centric and have strong business/category understanding

- Strong bias for action and be comfortable with ambiguity

- Comfort with in house Pivot Tool for merchandising metrics and Adobe Omniture for traffic metrics is preferred

- Holds fair understanding of market trends & digital marketing performance

- Proven experience as category manager or similar role

Desired background :

- Experience in Ecom merchandise /sell is must

- Must be from tier 1 schools

- Min relevant experience of 2 years and overall 5-6 years