Senior Manager - Enterprise Marketing - Education/EdTech Industry

- Develop a marketing plan that matches our brand goals and overall business objectives.

- Produce content to maintain and enhance our leadership position in the industry.

- Design marketing campaigns for specific segments, products, and accounts, both online and offline, and closely monitor their success.

- Implement a communication plan across various platforms in line with our brand for Executive Education.

- Collaborate with business development teams to guide potential clients through the decision-making process.

- Organize and attend relevant events in line with our brand values.

- Follow a standardized checklist to ensure consistency and timely execution in a fast-paced work environment.

- Evaluate the effectiveness of campaigns, events, and initiatives, making adjustments as needed.

- Coordinate with various teams, both within the organization and externally, to create and customize marketing activities.

- Work with internal resources and external vendors to plan and coordinate activities, managing logistics from start to finish.

Note:

- Previous background in marketing and communications in the Education or EdTech industry is a must.

- Experience in B2B sales or marketing positions.