Senior Manager - Enterprise Marketing - Education

Job Title: Senior Manager - Enterprise Marketing

Function: Marketing

Location: Hyderabad

Reports to: AD - Marketing

Band: A3

Job Purpose: The role is focused on leading marketing efforts in collaboration with business teams to establish ISB Executive Education as a premier brand for enterprises.

Job Outline:

Marketing Strategy: Develop a marketing strategy that aligns with both brand and enterprise business goals.

Content Creation: Generate content to strengthen and expand ISB's thought leadership in the domain.

Campaign Management: Design and execute segment, product, and account-based marketing campaigns across digital and offline channels, ensuring measurable outcomes.

Communications Plan: Implement a results-driven, multi-platform, multi-channel communications plan consistent with the ISB Executive Education brand.

Sales Funnel Support: Collaborate closely with BD teams to guide prospective clients from initial contact to closure.

Event Management: Curate events and participate in external events that align with the brand philosophy.

Process Consistency: Create and adhere to a standard process checklist to ensure consistency and efficiency in a high-volume, high-intensity environment.

Campaign Effectiveness: Monitor and assess the effectiveness of campaigns, events, and thought-leadership initiatives, making necessary adjustments.

Collaboration: Work with various teams within ISB-EE, ISB, and external vendors for customized communications and marketing activities.

Logistics and Planning: Coordinate with internal resources and vendors for planning, scheduling, and managing logistics of activities.

Job Specification:

Knowledge/Education:

- Post-graduate degree in marketing/strategy.

- Degree in communications.

- Consistently high academic performance.

Specific Skills:

- Expertise in developing innovative campaigns and their continual optimization.

- Strong knowledge of content development in various formats.

- Proficient in business communication for B2B segments.

- Excellent verbal and written communication skills.

- High level of attention to detail, managing multiple priorities simultaneously.

- Excellent interpersonal skills and relationship-building with stakeholders.

- Agility and goal orientation in a dynamic, fast-paced environment.

Desirable Experience:

- 10-12 years of experience in B2B marketing or related areas.

- Prior experience in marketing and communications, preferably in the Education or EdTech sector.

- Hands-on experience in B2B sales or marketing roles.

Job Interface/Relationships:

Internal:

- BD, Programme Management

- Other ISB departments, including Marketing, External Relations, ISB Studios, Alumni Relations, Career Advancement Services

- Faculty

External:

- Creative/media agencies

- Business forums like CII, NASSCOM

Other Significant Input: This role requires managing high-volume, time-bound marketing operations with 100% accuracy.