Posted By
Posted in
Sales & Marketing
Job Code
1018372
Job Description:
- Create and manage a full funnel marketing strategy for our social partners with a strong focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS, Email, WhatsApp, Paid, Organic and other channels)
- Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys.
- Define and monitor KPIs, produce and communicate insights, and make relevant course corrections to drive core business metrics.
- Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy.
- Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google Search Console, to measure impact of content efforts and diagnose opportunities for optimization.
- Understand user pain points and develop a user-first experience through skilled analysis to address consumer needs.
- Drive execution and delivery of initiatives
Attributes we are looking for:
- 2+ years of experience in B2C internet industry is a must
- MBA from Tier 1 college or BTech from a renowned college or university is a must
- 5+ years of work experience in lifecycle, or growth marketing at a high growth organisation preferably in Fintech or a Social commerce industry
- Strong influencer and executioner, with the ability to translate recommendations into results.
- Relevant marketing experience of multi-channel Engagement and Retention programs
- Experience leveraging a complex marketing automation / email marketing platform.
- Strong analytical background and data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings.
- Great excellent written and verbal communication skills
- Strong results orientation, proven record performing to aggressive growth targets
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Posted By
Posted in
Sales & Marketing
Job Code
1018372