Senior Manager - eCommerce/Digital Engagement - Mandarin

Responsibilities include - 

- Develop a cross border E-commerce and digital engagement strategy and implementation roadmap, deliver profitable growth target of online sales and commercial activities; (Create and maintain the cross border ecosystem)

- Define performance goals on Cross Border e-commerce sales and consumer engagement;

- Work with Global GCBU, Marketing, NRM, Digital and local E commerce team to identify priority brands/ categories for cross border e-commerce sales and consumer engagement;

- Identify key business partners (e.g. fashion/electronics communities), define collaboration areas, and develop partnership models

- Advice senior management or C-level leaders to select geographies/brands that best align with the strategic goals of the company and the cost/benefit ratio

- Establish best practices with International Seller, identify and fill assortment gap in key business segments by monitoring online and offline marketplaces