PRINCIPAL ACCOUNTABILITIES :
- Understand the many facets of eCommerce Channels like Amazon, Flipkart
- Integrate eCommerce strategies into overall digital strategies
- Analyze and report on eCommerce data (sales, competition, reviews, keywords, etc.)
- Develop and execute content to drive sales, reviews, sessions
- Work with product/ marketing and sales to develop product strategies for eCommerce
- Address SKU rationalization requirements at Amazon or eCommerce
- Monitor the competitive landscape, performance by all commodity volume (ACV), and brand at various eCommerce channels
- Implement the strategy for search engine optimization
- Assist at trade shows
- Participate in social media, advertising, and PR efforts
- Complete special projects and other duties as assigned to achieve corporate sales and profit objectives.
QUALIFICATIONS :
- Master's degree with a minimum of 8 - 12 years of eCommerce/Sales experience required.
- 5+ years of related experience in Ecomm marketing working with platforms such as magneto, Amazon vendor central
- Solid knowledge of web analytic tools
- Strong analytical skills and data-driven thinking
- Hands-on experience in online marketing and measurement
- Experience in marketplace/eCommerce strongly preferred
- Strong communication skills both verbal and written with the ability to influence.
- Effective presentation development and public speaking skills
- Hands-on key account management experience
- Ability to collaborate effectively in a team environment.
- Ability to model the Company's values which include respect for every individual, integrity, innovation, and continuous improvement
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