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24/06 Shobha
Senior Consultant - IT Recruitment at Value Vision Management Consultants

Views:835 Applications:195 Rec. Actions:Recruiter Actions:13

Senior Manager/Director - Customer Marketing Transformation - Consulting Firm (11-20 yrs)

Bangalore/Hyderabad/Kolkata/Mumbai Job Code: 1278754

Customer Consulting - Customer Marketing


Senior Manager/Director

Work location- Bangalore/Hyderabad/Kolkata/Mumbai

Preferred Knowledge/Skills:

- Demonstrates intimate abilities and/or a proven record of success in the following:

- Understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc);

- Driving end to end digital marketing transformation at client organizations by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables;

- Consulting and delivering enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.);

- Mapping marketing and business strategies into architecture and technology strategy;

- Providing strategic thinking, leadership and solution development across technologies & programs, including: Analytics, personalization, customer data platforms (ex: Adobe, Redpoint, Salesforce), data management platforms (Adobe, Oracle, Salesforce), ad technology, testing and optimization, and ecommerce;

- Leading digital marketing platform strategy, design and architecture for enterprise clients;

- Engaging with business and technology leaders to understand strategy, articulate solution options, evaluating tradeoffs and influencing key decisions;

- Defining goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to data management platforms and customer data platforms;

- Thinking strategically about business, marketing and technical challenges;

- Evaluating, implementing and managing martech/adtech solutions (i.e. data management platform/customer data platforms);

- Creating and managing digital audiences in data management platforms/customer data platforms;

- Onboarding solutions (i.e. Liveramp, Oracle Datacloud, etc.) and identity management methodology;

- Working with audience based digital marketing strategy either at an agency or brand;

- Project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget; and,

- Rolling out complex data driven marketing campaigns.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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