Senior Manager/Director - Customer Marketing Transformation - Consulting Firm

Customer Consulting - Customer Marketing

Exp-11+yrs-

Senior Manager/Director

Work location- Bangalore/Hyderabad/Kolkata/Mumbai

Preferred Knowledge/Skills:

- Demonstrates intimate abilities and/or a proven record of success in the following:

- Understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc);

- Driving end to end digital marketing transformation at client organizations by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables;

- Consulting and delivering enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.);

- Mapping marketing and business strategies into architecture and technology strategy;

- Providing strategic thinking, leadership and solution development across technologies & programs, including: Analytics, personalization, customer data platforms (ex: Adobe, Redpoint, Salesforce), data management platforms (Adobe, Oracle, Salesforce), ad technology, testing and optimization, and ecommerce;

- Leading digital marketing platform strategy, design and architecture for enterprise clients;

- Engaging with business and technology leaders to understand strategy, articulate solution options, evaluating tradeoffs and influencing key decisions;

- Defining goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to data management platforms and customer data platforms;

- Thinking strategically about business, marketing and technical challenges;

- Evaluating, implementing and managing martech/adtech solutions (i.e. data management platform/customer data platforms);

- Creating and managing digital audiences in data management platforms/customer data platforms;

- Onboarding solutions (i.e. Liveramp, Oracle Datacloud, etc.) and identity management methodology;

- Working with audience based digital marketing strategy either at an agency or brand;

- Project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget; and,

- Rolling out complex data driven marketing campaigns.