Senior Manager/Director - Account Based Marketing - Internet/Online

Job Title - Senior Manager / Director - Account Based Marketing, JLL

Department - Marketing & Communications

Reporting Manager - Marketing Head / Business Marketing Lead

Location - Mumbai

Individual Contributor Role

Objective

- You will be a part of the team responsible for supporting the roll-out and implementation of Account Based Marketing for our existing clients and prospects.

- You will work closely with the Accounts Leadership to help develop ABM strategy for these accounts, help build brand assets & templates, execute plans and campaigns including supporting pursuits and help position JLL strongly within these accounts.

The ideal candidate is an inspirational, positive leader whose teams consistently deliver high-ROI projects that have a measurable impact on the business.

Roles and Responsibilities

- Understand Sales processes and objectives of the accounts and work closely to define fitting marketing program to achieve their goals and grow their business

- Analyse account strategy, set up ABM plan working closely with the Account lead, identify marketing tactics to provide proactive, structured, long-term strategic marketing support

- Project management for various account initiatives post-visual identity creation such as ABM campaign strategy and development, Stakeholder Analysis Management, client microsite creation, Web services, event support but not limited to these.

- Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability to win

- Track, measure, and report on all ABM activity based on Sales KPIs and successes

- To support the creation and promotion of a set of ABM best practices, skills and in-a-box solutions to support account teams

Behavioural Competencies

- A minimum of 7-10 years- experience in marketing, including 5+ years in B2B ABM leadership positions

- Must have a strong understanding of sales KPIs and capabilities of measuring the impact of ABM.

- Goal-Oriented, Structured and process led.

- Must be a self-starter, work individually and with diverse teams.

- Exposure or experience in pre-sales/sales will be an added advantage

- Exposure to CRM will be a plus (Salesforce)

- Should be very familiar with branding fundamentals and latest trends in new media

- Should have the ability to comprehend complex thoughts and multi-skill projects

- Creative, innovative, and quality-driven

- Excellent presentation skills

- Great aptitude for quick learning

- Ability to manage ambiguity

Qualifications

Full-time MBA from a reputed institution and ABM experience working with Tier 1 B2B organization