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Senior Manager - Digital/Social Media Marketing - IIT/NIT (4-8 yrs)
Senior Manager - Digital/Facebook Marketing - Bangalore
BE - IIT / NIT
- Hands on experience in delivering measurable RoI and growth through performance marketing on Facebook, and other display channels
- Strong understand of A/B testing, audience targeting, bidding strategies on various platforms.
- Demonstrated experience in regional advertising, managing launches.
- Experience in managing lead gen campaigns with an online-offline business model preferred.
- Ability to understand business objectives and break them down into targets achievable through digital marketing.
- Pilot and scale lead generation across all digital display channels with a focus on Facebook marketing for new user acquisition
- Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA.
- Improving on lead qualification framework to enable process efficiency for lower funnel teams.
- Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging and creative formats.
- Research, assess and implement best and emerging industry practices.