Senior Manager - Digital Paid Campaigns - BFSI

Hiring for client - Biggest Financial Services Company.

Location - Pune.

Responsibilities

- Develop, own and execute the desktop and mobile paid digital media strategy across platforms to drive business revenue as per objectives laid down by the business head

- Develop, own and execute analytics based decision making for campaign optimization

- Manage and drive paid media agencies to deliver as per agreed to objectives

- Collaborate with the SEO team to meet business objectives

- Develop capability for daily management of paid media campaigns

- Explore, implement and manage new cost effective media channels for customer acquisition

- Deliver strategic tie ups aligned to business objectives

- Market and competition analysis. Understand and identify key marketing opportunities in the paid media market and deliver strongly integrated paid media campaigns

- Budget management: Plan, track, and reconcile Digital marketing budgets

- Build and develop a digital marketing team which is competent, commercially astute, dedicated and efficient

- Promote positive relationship with partners, vendors and distributors

- Excellent interpersonal/relationship management skills

- Demonstrate ability to work at the strategic level (generating bold and innovative ideas) and at a tactical level

Qualification

- Overall 6-8 years of work experience

- Ability to work in self-directed, fast-paced, results-oriented environment

- Post Graduate degree from a reputed institution with specialization preferably in Digital Marketing

- Minimum of 4-5 years of Digital Marketing Experience in which a minimum of 2-3 years should be in Paid Digital Media Marketing.

- Expertise in SEM, SEO, Display, SM and in-app advertising

- Should possess expertise in Web Analytics, Google Analytics, and Google Ad Works & Social Media Marketing

- Strong analytical skills. Ability to analyze data and make recommendations

- Good command over written and spoken English

- Ability to meet strict and aggressive deadlines

- Comfortable dealing with ambiguity; ability to drive clarity in difficult or confusing situations

- Highly proficient computer skills including email, Word, Excel, PowerPoint