Senior Manager - Digital Media Planning & Strategy

About the Company

Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.

Roles & responsibilities:

- Proven experience in Digital Marketing and an understanding of Media channels.

- Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client's business objective

- Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)

- Flair for communication and presentation to engage and influence stakeholders positively.

- Creation of tactical plan presentation and supporting media plan templates

- Use understanding of campaign and marketplace to contribute ideas for campaign experiments

- Build activation platforms/ideas stemming from data-backed cultural or behavioral insights

- Set budget allocation & key channels identified for each in order to hit the objective

- Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients

- Work on brand portfolio, brand positioning, and GTM strategy as necessary

- Expertise in problem-solving and technology development.

Requirements:

- At least 4 years of relevant experience (strategy, media, consulting, research)

- Experience in the digital media, advertising, marketing

- Solid grasp of digital marketing, especially a deep knowledge of digital media

- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

- Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)

- Ability to navigate both the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs

- Understanding of brand and DR objectives

- Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions