Senior Manager - Digital Marketing - Retail

Digital Strategy :

- Develop a consumer digital marketing strategy (owned, paid and earned media) to improve awareness, engagement and perception of products and categories

- Conceptualize and implement online campaign calendars for all new products, stores, offers and geographic areas.

- Own Media: Drive new stores, collection, corporate updates on company website.

- Bought Media: Devise strategies to drive online traffic to the company website & offline stores.

- Influencing Offline retail purchase digitally: Understand consumer journey, info needs and digitize consumer journey. Track conversion rates and suggest improvements to the journey

- Social Media: Oversee the social media strategy, consumer engagement and online reputation management.

- Drive ongoing measurement and process improvements, including digital, audience engagement metrics and campaign ROI. Manage overall digital marketing deliverables, agencies and budget.

Key Brands :

- Develop an overall consumer marketing & digital strategy for key sub-brands that are Digital First in terms of consumers- behavior &drive necessary behavior change

- Execute consumer marketing strategy across various offline and digital channels for key brands

- Establish and optimize a variety of partnerships, properties to enhance sub-brand proposition

- Content marketing: create content pillars relevant for key brands and execute across channels

- Influencer & Blogger engagement: identify, partner and run influencer marketing program

The digital marketing lead will interface with multiple stakeholders like Collection, Merchandise, Retail, E-commerce, IT, agencies etc. In addition, digital marketing lead will interface with internal marketing team members and global team. The role reports into VP, Marketing & CS. This will be an IC role and may expand in future as the role evolves.

Key Skills & Experience

- Strong experience in having managed youth consumer brand marketing (8-10 years of experience required)

- Digital marketing capabilities with experience in developing and executing digital campaigns across paid, owned and earned media (8-10 years of experience required)

- Proven ability to effectively lead and collaborate across broad stakeholders to maximize impact

- Passion and experience in working with consumer brands - MNC / Indian brands

- Able to translate business, communications goals into effective, scalable digital campaigns

- Analytical, data-based decision-making and commercially driven

- Management degree in marketing

Key Result areas

- New consumer walk-ins and website traffic

- Engagement

- Time to respond to online queries & ORM